Vita Coco has introduced a new flavor to its Coconut Juice lineup, promising a taste of the perfect “tropical escape.” The popular beverage brand is excited to unveil its Piña Colada Coconut Juice with Pulp, a new twist on its original coconut water.
The new flavor combines Vita Coco’s coconut water with pineapple, offering a “refreshingly bold, tropical taste” and satisfying coconut pulp—without the need for a blender or alcohol. This latest addition is described as sweeter than the original coconut water and aims to bring the vacation vibes of a Piña Colada into a convenient, everyday drink.
“We wanted to capture the classic vacation feeling of a Piña Colada but make it more accessible for everyday enjoyment,” said Jane Prior, CMO of The Vita Coco Company. “With summer just weeks away, Piña Colada Coconut Juice is the perfect addition to your favorite summer traditions.”
The Piña Colada Coconut Juice joins the original Coconut Juice with Pulp as the second option in the subline, which features Vita Coco’s coconut water mixed with a touch of sugar for a sweet and refreshing drink.
Online fans have already expressed their excitement, with many praising the new flavor for its balance—not too sweet or artificial-tasting. Some have even suggested using it as a smoothie base, calling it a go-to for hydration.
The new Piña Colada Coconut Juice is available at retailers nationwide or can be purchased online from Vita Coco’s webstore or Amazon for $25 for a 12-pack.
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