For years, snacks like Doritos, Ruffles, and Tostitos have dominated the snack aisle, being go – to choices for countless consumers. However, Frito – Lay, the snack giant, is now shaking things up with a significant overhaul of these classic products.
The company has recently revamped its “Simply” line. This upgrade brings four new snacks to the market. These new offerings feature cleaner ingredients, completely free of artificial flavors and colors. But the good news for fans is that they still maintain the bold and beloved tastes.
New Additions to the “Simply” Line
After a short absence from store shelves that left some snack enthusiasts worried, the Simply brand is back with improved recipes:
Doritos Zesty Cool Ranch: This variety offers a fresh take on the original. It combines buttermilk and herbs and is made with whole grains, adding a new dimension to the classic Doritos flavor.
Doritos White Cheddar Nacho: In this version, the traditional nacho cheese is replaced with a rich white cheddar, providing a different yet equally appealing cheesy flavor for Doritos lovers.
Tostitos Sea Salt: Cooked in avocado oil, these chips offer a healthier crunch. They are an ideal choice for those who like to enjoy their chips with dips, as their sea salt flavor complements a wide range of dips.
Hot & Spicy Ruffles: Packed with the kick of red pepper, these chips are perfect for consumers who have a penchant for bold and spicy flavors.
Reasons Behind the Change
Frito – Lay’s move is not just about following the latest trends. It is also a strategic step to stay ahead of regulatory changes. The U.S. Food and Drug Administration (FDA) recently banned Red Dye 3 and has given food companies until 2027 to remove it from their products. The Simply line already complies with these new standards, making it an attractive option for health – conscious shoppers.
Positive Reactions from Fans
Early responses to the new products have been quite positive. Snack lovers have taken to social media to praise the new flavors. An Instagram user exclaimed, “Zesty Cool Ranch for sure! ” while another commented, “White Cheddar Nacho sounds yum.”
With the growing demand for healthier snack options and Frito – Lay’s parent company, PepsiCo, making significant strides in the healthier product segment, it wouldn’t be surprising if more new flavors are introduced in the near future.
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