The beloved Crunch Bar is making a comeback with a new twist: the Crunch White bar. Fans are buzzing with excitement over the announcement of the limited-edition candy, which features the familiar crisped rice paired with a creamy white chocolate coating.
A similar version of the Crunch White bar was released in select markets years ago when the brand was still under Nestlé’s ownership. However, when it was discontinued, a spokesperson stated there were no plans to bring it back. Now, with Ferrero North America licensing some Nestlé products for U.S. distribution, this marks the first time the flavor will return since Ferrero took over production (Crunch is still globally produced by Nestlé). Whether there have been any changes to the recipe remains unclear, but demand for the candy is undeniable.
Social media users are eagerly expressing their anticipation. One Instagram user shared, “White Crunch bars were my absolute favorite! I’m excited to have them back,” while another admitted, “I stopped scrolling when I saw Crunch White.” However, some fans are disappointed by the wait, as the bar won’t hit shelves until Halloween 2025.
The Crunch White bar will be available for a limited time, with exact retail details still to be confirmed. It is expected to disappear in time for seasonal releases like Crunch Jingles for the holidays and Valentine’s Day Crunch Hearts, which will also be returning for the 2025-2026 winter season.
In addition to the Crunch White bar, Ferrero will be showcasing other new products, including a marshmallow-flavored Butterfinger, new Keebler cookies, a highly anticipated Tic Tac collaboration, a refreshed look for Ferrero Rocher, and even a first-ever Nutella flavor.
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