Keebler’s Chips Deluxe brand is getting an exciting update with the launch of a new cookie inspired by Nestlé’s Crunch bar. The two brands have teamed up to create the Chips Deluxe Crunch cookie, which was revealed by popular food influencer markie_devo on Instagram on May 10.
The new treat features a unique combination of “milk chocolate with chocolate chip pieces on one side” and “milk chocolate with CRUNCH Bar crispy rice” on the other. Fans have shown a lot of excitement for the product, with many expressing their eagerness to try it. Some even suggested adding a Crunch White version, following the return of Crunch White bars, but that will have to wait, as the new cookies are not expected to launch until next year.
Social media users flooded the post with enthusiasm. One wrote, “These sound incredible,” while others chimed in with similar excitement, saying, “OMG yesss we need” and “Omg this looks like a banger.” Many fans couldn’t contain their impatience, asking, “When and where???? #TakeMyMoney.”
There were also calls for more candy collaborations, with one commenter wondering if a Butterfinger crossover might be next. However, frustration over the long wait until the cookie’s release was evident, with one fan lamenting, “Twenty twenty-six!?,” and another humorously adding, “Just spit in my face and curse my family, why do we have to wait so long?”
This cookie is just one of many exciting new products that will be featured at the Sweets & Snacks Expo later this month.
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