Consumers flocked to the opening of Mixue Group’s first outlet in Sydney, Australia, in February 2023, marking a significant step in the global expansion of Chinese catering brands. This development is highlighted in the recently released Hurun China Top 100 Restaurant Brands 2024, published on October 25.
According to the Hurun Research Institute, the future of China’s catering industry is poised to embrace digitalization, refinement, and internationalization. In recent years, several new tea brands, including HeyTea and Naixue, have launched international outlets. Notably, well-known hot pot brands such as Haidilao and Xiabu Xiabu are also making strides in overseas markets. Mixue Bingcheng, a beverage chain boasting over 4,000 stores worldwide, has emerged as a prominent player in the global catering landscape.
The report reveals that regional Chinese cuisines dominate the list, featuring 23 brands, followed by hot pot, barbecue, and malatang (spicy hot pot), alongside cafes, tea houses, and fast food establishments.
Shanghai leads the ranking with 23 restaurant brands, making it the city with the highest representation in the top 100 list. Beijing follows with 15 brands, while Chongqing has seven, and Chengdu and Hangzhou each contribute six.
Interestingly, the list includes three dining brands with roots dating back to the Qing Dynasty (1644-1911): Quanjude (roast duck), Taotaoju (Cantonese cuisine), and Song Helou (Suzhou cuisine). In contrast, newer entrants such as Chen Xianggui noodles, Cotti Coffee, and Zhu Guangyu hot pot have emerged since 2020, reflecting the evolving landscape of Chinese cuisine.
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