Coca-Cola, the renowned global beverage conglomerate, has unveiled Coca-Cola Y3000, a beverage brand that it claims was co-created with the assistance of artificial intelligence (AI).
This innovative creation, Coca-Cola Y3000, has been developed by leveraging insights derived from data collected from consumer interactions with the company’s media applications. The brand’s visual identity has also been partially crafted using AI-powered processes that generate imagery.
Coca-Cola Y3000 will be available in a Zero Sugar variant for a limited time in select regions, including the United States, Canada, Europe, China, and Africa. In the United States, Canada, and Mexico, consumers will also have the option to purchase a non-diet version of the beverage.
Oana Vlad, Senior Director of Global Strategy at The Coca-Cola Co., emphasized the intentional collaboration between human intelligence and AI in the creation of Coca-Cola Y3000, resulting in a product that reflects Coca-Cola’s vision for the future.
As part of the marketing campaign for Coca-Cola Y3000, consumers will have access to a camera filter experience through the Coca-Cola Creations Hub. This experience can be accessed by scanning a QR code on the packaging, offering users the opportunity to overlay the brand’s vision of the future onto their photos.
Coca-Cola’s foray into AI-driven innovation has been evident in its previous initiatives. In February, the company entered into a partnership with management consultancy firm Bain & Co. to explore the utilization of OpenAI tools, including systems like ChatGPT, DALL·E, and Codex. The objective was to enhance marketing efforts through AI while exploring avenues to improve business operations and capabilities.
Moreover, Coca-Cola ventured into the world of non-fungible tokens (NFTs) by selling 80,000 digital assets for $500,000 in a recent NFT auction of its ‘Masterpiece’ collection. Over a span of 72 hours, collectors and crypto enthusiasts purchased roughly 80,000 of these NFTs, demonstrating the company’s foray into the digital collectibles market.
The introduction of Coca-Cola Y3000 underscores the company’s commitment to innovation and its exploration of AI’s potential in various aspects of its business, from product development to marketing and digital ventures.
