In an ambitious move, the recently established Miraculous Corp, in collaboration with ZAG, has inked deals with multiple food and beverage partners worldwide, expanding the reach of the Miraculous brand.
Ahead of a highly anticipated back-to-school launch slated for August across North America and Europe, Surprise Drinks is set to introduce a line of miraculous-flavored water spanning both continents. Concurrently, in the United States, The Ricky Joy Company is gearing up to unveil a selection of Miraculous drinks, jellies, and candies, with a scheduled launch in June.
Across the Atlantic, established partner Dolfin is primed to unveil a fresh Miraculous confectionery range this summer, featuring confectionery delights and chocolate eggs. Meanwhile, San Carlo will be adorning its potato chip packages with the series’ beloved superheroes throughout Italy.
Exciting initiatives are also underway in the Middle East and North Africa, with Saudi Arabia’s Herfy, a leading fast-food chain in the region, rolling out a Miraculous Kids Happy Meal program. Additionally, Turkey’s İÇİM is set to soft launch a line of Miraculous milkshakes in June, accompanied by a comprehensive 360-marketing campaign commencing in September. Delice Danone is poised to introduce a juice line in Tunisia, while Les Eaux Minérales d’Oulmès in Morocco is gearing up for a bottled water promotion.
In a bid to cater to diverse palates, SAI GROUP Kandiz is introducing a range of Miraculous frozen ready meals, featuring offerings such as spaghetti bolognese, shepherd’s pie, and tomato mascarpone spaghetti. These nutritious and convenient meals will initially hit shelves in the UAE and Saudi Arabia, with plans for expansion into the U.K. and Germany, and further meal options in the pipeline.
Meanwhile, in Mexico, ICEE is preparing for the release of its third series of limited-edition Miraculous plastic cups in July. Over 250,000 cups, adorned with six original Miraculous Manga designs, are set to be distributed across 840 ICEE retail partners.
Commenting on the latest developments, Lisa K. Foster, Senior Vice President of Licensing for North America at Miraculous Corp, remarked, “Full of adventure and inspiration, ‘Miraculous: Tales of Ladybug & Cat Noir’ continues to captivate children worldwide, and a crucial aspect of their engagement lies in interacting with their beloved characters and products beyond the screen. These recent agreements with partners worldwide offer fans a range of nutritious beverages, hydrating options, and delectable treats, providing a perfect blend of indulgence and balanced dietary choices.”
