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Hain Celestial Embarks on New Turnaround Strategy with “Hain Reimagined”

Kaia by Kaia
11/10/2023
in News
China Achieves World Record Peanut Yield Amid Food Security Drive

HOBOKEN, NJ — The Hain Celestial Group is entering a new phase of its ongoing turnaround effort, aptly named “Hain Reimagined.” This transformation centers on the expansion of its snack, baby and children’s food, and beverage brands in key developed markets, while also working to stabilize its meal preparation and personal care businesses. Wendy P. Davidson, President and CEO of the company, shared these insights during the investor day conference on September 13, engaging with securities analysts.

Davidson emphasized, “We have streamlined our operations in five core markets: the US, Canada, the UK, Ireland, and Europe. We are aligning our organizational structure and operational model with this footprint, harnessing our scale to achieve synergies across the business. Moving forward, our focus will be on growth. Our growth strategy revolves around expanding our market share in three essential better-for-you segments: snacks, baby and kids, and beverages.”

To support this growth, the company is exploring channel expansion opportunities in the away-from-home and e-commerce sectors. According to Davidson, “Globally, away-from-home channels, including foodservice, convenience, hotel and travel, college, and vending, present significant expansion potential and offer a way to reach consumers who lead increasingly fast-paced lives. These channels enhance brand visibility and reach, and they contribute to improved pricing and margins, as consumers are willing to pay more for convenience.”

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Kaia

Kaia

Kaia Green is a staff writer for WhatFoodrecipes, where she covers everything from holidays to food. She is a graduate of Syracuse University, where she received a B.A. in magazine journalism. She has taste-tasted hundreds of products and recipes since joining WhatFoodrecipes in 2023 (tough job!), she considers the kitchen to be her happiest place. When she’s not at the supermarket or trying out a new recipe, you can find her at the beach, in her backyard or on the couch — typically with a glass of wine in hand.

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Gourmet Food, How-Tos, Videos & Cooking Tips - whatfoodrecipes

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