NEW YORK, Jan 4 ― In sync with Pantone’s declaration of Peach Fuzz as the color of the year, the culinary landscape is poised to be shaped by specific flavors in 2024. The upcoming year promises an array of unique taste combinations, embracing floral, root, and fruit notes.
Hibiscus
Floral essences such as rose and jasmine have been increasingly making their mark in premium food products, and this trend is expected to continue in 2024. Hibiscus and lavender are positioned as standout flavors in this category, as predicted by the Institute of Food Technologists (IFT). The IFT foresees a surge in the popularity of botanical flavors, attributing it to consumers’ growing interest in ingredients that promote wellness and a connection with nature. Lavender and hibiscus, known for their relaxing properties, are anticipated to be paired with citrus fruits and pomegranate, especially in teas and other beverages.
Ube
If you’ve encountered the vibrant purple yam in an Asian grocery store or in Filipino cuisines, you’re likely familiar with its distinctive flavor. In 2024, there’s a growing opportunity for consumers to appreciate more than just its pigment, according to the US-based company specializing in flavors and fragrances, T. Hasegawa. Recognizing an uptick in the ingredient’s popularity, especially on platforms like TikTok, the company has dubbed it the flavor of the year. Available in powdered form, this tuberous root from Southeast Asia is not only used in ice cream but can also be incorporated into lattes, promising digestive benefits, anxiety relief, and even memory enhancement. Ube powder is versatile, serving as a thickening agent in sauces or cakes.
Pineapple (on Pizza)
The enduring debate over pineapple as a pizza topping continues, with the tropical fruit making waves on pizza menus for decades. For those in the camp who appreciates the fusion of sweet and savory, particularly in the form of Hawaiian pizza, 2024 is projected to see a surge in its popularity in the United States. According to Grubhub, a major meal delivery service, orders for Hawaiian pizza – featuring pineapple alongside ham – witnessed a notable 33% increase last year compared to 2022. The divisive yet beloved combination is set to dominate pizzerias, sparking conversations and delighting taste buds throughout the year.
