Miller Lite’s hit collaboration with Kingsford Charcoal is making a comeback this summer, following sold-out releases in both 2022 and 2023.
The limited-edition product, known as “Beercoal,” is charcoal infused with real Miller Lite beer. According to a press release issued on May 16, the special briquettes blend Kingsford’s signature performance with a bold, smoky flavor meant to enhance grilling.
Described as easy to light and fast to heat, Beercoal uses Kingsford’s grooved design to catch flames quickly and deliver steady heat—getting grills ready in just 15 minutes.
“This partnership was born from a shared love of flavor and bringing people together—and it’s back because people couldn’t get enough of it,” said Mitchell O’Furey, Kingsford’s head of marketing. “Together, Miller Lite and Kingsford turn everyday grilling into something legendary. It’s about good times, bold taste, and making the most of summer.”
This year, Beercoal won’t be limited to Miller Lite’s online shop. It will be available in 16- and 20-pound bags at select retailers nationwide, but only while supplies last.
In addition to Beercoal’s return, Miller Lite is also rolling out a new way to enjoy its signature taste: a line of Miller Lite-flavored Pringles, offering fans another way to savor the summer.
Related topics:
