As the excitement builds for the ICC World Cup 2023, hyperlocal e-commerce giant magicpin is gearing up to make its mark with the launch of the ambitious ‘Super Saver Match Days’ campaign. Set to kick off during the India vs. Australia match on October 8, the campaign promises a plethora of enticing offers on the government-supported Open Network for Digital Commerce (ONDC).
While magicpin initially allocated ₹50 crore for this grand initiative, they are prepared to double down, potentially investing up to ₹100 crore in promotional offers. For this cricketing extravaganza, magicpin has partnered with some of India’s most beloved food chains, setting the stage for a feast of savings. Consumers can anticipate delectable offers from renowned outlets such as Rebel Food brands (home to Faasos, Oven Story, and Behrouz Biryani), McDonald’s, Pizza Hut, Barbeque Nation, Barista, and WowMomo.
magicpin CEO and Co-founder, Anshoo Sharma, expressed the company’s enthusiasm, stating, “We are pulling out all the stops for World Cup 2023 and are truly excited about the ‘Super Saver Match Days’ campaign. We plan to invest ₹50 crore in various offers, including discounts to cricket fans on food delivery. We will scale it up to ₹100 crore depending on the demand to make this event a feast for the fans.”
Sharma also highlighted the substantial growth in their food delivery business, boasting a remarkable 2-fold increase month-on-month. The company remains committed to delivering an unparalleled food delivery experience and aims to exceed customer expectations at every juncture.
With this substantial investment in discounts and offers, magicpin seeks to make the ICC World Cup 2023 a memorable and enjoyable experience for cricket enthusiasts while further cementing its presence in the hyperlocal e-commerce landscape.
