In a significant move reaffirming its commitment to breeding delectable, health-conscious, and sustainable table grape and cherry varieties across 24 countries, BLOOM FRESH proudly unveiled its new corporate identity during Fruit Attraction Madrid 2023. This development marks a pivotal moment for the company, following the merger of Special New Fruit Licensing (SNFL) Group and International Fruit Genetics LLC (IFG).
The launch of this new corporate identity was celebrated with an event hosted by BLOOM FRESH, which convened its global network of growers. During this gathering, company executives expressed their dedication to pioneering innovation within the industry. They set the stage for the creation and introduction of flavorful, high-antioxidant, and nature-positive fruit varieties.
Alvaro Muñoz, CEO of AMFRESH Group, delivered a keynote presentation titled “The Global Vision of Table Grapes” at the Grape Attraction Congress. In this presentation, Muñoz provided valuable insights into the strategic fusion of the gene pools and teams from SNFL and IFG.
Muñoz emphasized, “We are not merely redefining perceptions of table grapes and cherries; we are establishing the industry standard for what can be achieved.”
Key highlights of BLOOM FRESH’s participation in Fruit Attraction include:
The new corporate identity of BLOOM FRESH underscores its unwavering commitment to innovation, sustainability, and flavor.
The launch event highlighted the strength of the company’s extensive global grower network.
BLOOM FRESH remains dedicated to pioneering agricultural innovation.
A focus on sustainability drives the development of nature-positive grape and cherry varieties.
The collaboration with AMFRESH Group represents a monumental moment in the field of fruit breeding, combining the strengths of two gene pools and experienced teams to propel the industry forward.
Kenneth Avery, CEO of BLOOM FRESH, expressed their dedication to growers, stating, “Our commitment to growers is at the core of our values. We will continue to empower growers and captivate consumers worldwide by providing innovative solutions and creating extraordinary fruit flavors.”
