DOWNERS GROVE, ILL. — Flavor and ingredient supplier, Flavorchem, has identified key trends expected to dominate the food and beverage landscape in 2024. The evolving preferences of consumers are steering the industry toward innovative concepts such as “Menu Refreshes,” “Plant-Powered,” and “Her Wellness.”
With an increasing focus on health-conscious choices, food and beverage companies are turning to plant-based alternatives. In the upcoming year, ingredients like buckwheat, fungi, hemp, and seaweed are projected to gain prominence in plant-based product launches. The surge in interest towards vegan options is also anticipated to influence formulations, with vegetables emerging as a trending ingredient as consumers seek cleaner labels.
The well-being of women is taking center stage in product development, with brands responding to specific health needs. Prenatal protein powders, premenstrual syndrome gummies, and menopause teas designed for symptom relief are expected to make waves in the market, addressing the diverse health concerns of female consumers.
In a nod to the past, “New Nostalgia” is predicted to shape 2024 trends, encompassing childhood classics, mood-based foods, and dessert-inspired creations. This movement recognizes consumers’ cravings for nostalgic flavors and experiences, acting as a catalyst for flavor innovation and new product development.
A significant shift is also anticipated in the culinary landscape with a “Menu Refresh.” Projected to be a defining trend in 2024, top menu trends will offer consumers fresh and novel taste experiences. Global comfort, energy drinks, chicken wings, and the influence of social media are set to play pivotal roles in showcasing diverse and exciting food and beverage options.
As Flavorchem outlines these trends, it is evident that the industry is poised for a dynamic and flavorful year ahead, where innovation meets consumer demands, paving the way for a diverse array of culinary experiences.
