Celebrity chef Gordon Ramsay is teaming up with Fox to unveil Bite, a pioneering venture described as a global food brand and entertainment platform. This initiative is part of Ramsay’s ongoing collaboration with Fox Entertainment and their production partnership, Studio Ramsay Global. Bite is poised to offer a diverse range of culinary content alongside exclusive products and experiences.
Ramsay shared his enthusiasm for this new endeavor, stating, “Bite is an innovative fusion of my nearly 20-year collaboration with Fox, blending all the experiences, excitement, competition and personality we’ve created together under this original, singular food and lifestyle venture.” He emphasized that Bite will cater to a broad spectrum of food enthusiasts with its captivating original series, engaging food narratives, and extensive digital content.
The cornerstone of the Bite brand is the Bite Digital Network, which will serve as the hub for its digital and social content. The platform is set to launch with multiple original series, promising to deliver unique and compelling experiences to audiences worldwide.
Among the anticipated highlights is content featuring stars such as Tineke “Tini” Younger from “Next Level Chef” and Gabi Chappel, the Season 3 champion of the show. Additionally, Bite has secured a partnership with cookware brand HexClad to serve as an official sponsor across Fox and Studio Ramsay Global-owned food content worldwide.
HexClad’s co-founder and CEO Danny Winer expressed excitement about this collaboration, highlighting the natural synergy between HexClad’s revolutionary cookware and Ramsay’s culinary projects. Winer emphasized that discerning chefs, both professional and amateur, will now have the opportunity to discover HexClad’s quality through Gordon, Fox, and Bite’s expanding global food content portfolio.
Looking ahead, Bite has ambitious plans to broaden its reach into publishing, consumer products, live events and experiences, as well as apps and online destinations. This expansion underscores the brand’s commitment to becoming a comprehensive destination for food lovers worldwide.
