To mark its upcoming 70th anniversary in June, Burger King is introducing a special dessert and offering enticing deals for its loyal customers.
Beginning Monday, May 13, Burger King will debut a unique birthday cake-inspired dessert called the Birthday Pie Slice at participating locations for a limited time. This new treat combines elements of cake and pie, featuring a creamy birthday cake-flavored filling nestled in a cookie crumb crust, adorned with rainbow-colored sprinkles, cake bites, and whipped topping.
Alongside this exciting dessert launch, Burger King is rolling out a series of daily promotions starting later this month for members of its loyalty rewards program. Customers can look forward to free Whopper Jr.’s, Croissan’wiches, cheeseburgers, and more throughout the promotional period.
The lineup of upcoming promotions is as follows:
- Tuesday, May 28: Free hamburger with a purchase of $0.70 or more in honor of National Hamburger Day.
- Wednesday, May 29: Free Croissan’wich with a purchase of $0.70 or more.
- Thursday, May 30: Free medium soft drink with a purchase of $0.70 or more.
- Friday, May 31: Free cheeseburger with a purchase of $0.70 or more.
- Saturday, June 1: Free Birthday Pie Slice with a purchase of $0.70 or more, coinciding with Burger King’s 70th anniversary.
- Sunday, June 2: Free Original Crispy Chicken Sandwich with a purchase of $0.70 or more.
- Monday, June 3: Free Whopper Jr. with a purchase of $0.70 or more.
The announcement of the Birthday Pie Slice has generated considerable excitement among Burger King fans, with many expressing their anticipation on Instagram.
Responding to the news, one user exclaimed, “Oooh!! I want it. About time for a new pie.”
Another lightheartedly remarked, “OMG. Burger King got me a cake for my bday! They shouldn’t have!”
A third user revealed, “My birthday is June 6 and this will be my birthday cake.”
While the duration of the Birthday Pie Slice’s availability was not specified, a Burger King representative hinted that the dessert’s creation was inspired by customer feedback, suggesting it will be available for a reasonable period.
Pat O’Toole, Chief Marketing Officer of Burger King North America, emphasized the company’s commitment to its customers and celebrated the brand’s legacy, noting advancements such as restaurant renovations, technological investments, and menu innovations over the past 70 years.
“As we look to celebrate our milestone birthday this June, we are proud of the legacy this brand has built and on which we stand, and are beyond grateful for our royal Guests who have made it all possible,” O’Toole stated in a recent press release.
