Chili’s has been making waves recently, emphasizing value for diners looking for a decent meal without breaking the bank. The chain has especially gained attention with its popular Triple Dipper Meal Deal, which includes Nashville Hot Mozzarella Sticks.
The brand even found itself in a brief back-and-forth with Applebee’s after the competitor suggested their $9.99 meal deal was a better value. Chili’s responded with a confident social media comeback, highlighting their own $10.99 deal that includes unlimited chips and salsa.
Amid rising food prices, many customers are becoming more selective with their spending. To stay ahead of the curve, Chili’s is now targeting fast-food chains like Wendy’s and McDonald’s with a bold new marketing stunt: a pop-up Fast Food Financing Store in New York City.
Located at 37 Union Square West, New York, NY, the pop-up offers an experience that mimics a credit union, complete with the chance to receive a gift card for Chili’s new Big QP Burger. To get the card, shoppers must be approved, and the offer is available from 11 a.m. to 5 p.m. while supplies last.
The Big QP Burger is part of Chili’s “3 For Me” menu, which closely resembles Wendy’s popular “4 for $4” deal. Once approved, customers can visit the Chili’s-style speakeasy to redeem their gift card for the burger, which comes with fries, bottomless chips and salsa, and a bottomless drink.
The Big QP Burger is Chili’s take on the fast-food classic, with two slices of American cheese, mustard, ketchup, pickles, diced onions, and 85% more beef than a McDonald’s Quarter Pounder with Cheese.
As the competition heats up, it seems Chili’s is ready to make its mark in the fast-food world, and the battle for value and flavor is just beginning.
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