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Ritz Unveils ‘Sunkissed’ Crackers: A Toasted Twist on a Classic Favorite

Lucy by Lucy
28/04/2025
in News
Ritz Unveils ‘Sunkissed’ Crackers: A Toasted Twist on a Classic Favorite
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Ritz has unveiled a limited-edition summer cracker that brings a fresh twist to its classic recipe. Dubbed the “Sunkissed” cracker, this new version features an extra-crispy exterior, delivering a flaky texture and a deeper toasted flavor, while maintaining the brand’s signature buttery and salty taste. ​

This innovation aims to enhance the sensory appeal of the beloved snack without altering its core flavor profile. The Sunkissed crackers are available nationwide at major retailers for a suggested price of $4.29, but only for a limited time. ​

In celebration of the new release and the arrival of summer, Ritz is hosting a “Golden Summer” sweepstakes offering prizes such as beach gear and a grand cash prize of $50,000. The sweepstakes runs through the end of August and can be entered via the brand’s promotional website. ​

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This launch is part of Ritz’s ongoing effort to modernize its 90-year-old brand and stay relevant with contemporary consumers by emphasizing popular product features like texture. ​

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