A new food item spotted at Costco has stirred strong reactions among customers, with opinions sharply divided over the store’s birria taco kit.
The product, a version of the traditional Mexican stew served in taco form, gained attention after Instagram user @costcobuy shared a photo of it on the platform. The post quickly sparked heated discussions, with some shoppers praising the offering while others criticized its taste and authenticity.
Birria tacos are typically made with slow-cooked meat—often beef or goat—seasoned with chilies and spices, and served with a flavorful broth, known as consomé, for dipping. They have become a popular dish among food lovers for their rich, complex flavor.
But Costco’s take on the dish has not impressed everyone. One commenter warned, “Don’t do it, they are terrible,” adding that the dipping sauce “is basically taco seasoning. Nothing like real birria tacos.” Another user advised, “If you like birria and you like Costco… just stay away from these.”
Despite the criticism, others defended the product, saying it could be a good introduction for those unfamiliar with birria. “This is actually a cool way to get people familiar with dishes they may not know about,” one shopper wrote. However, not everyone agreed. “Perfect way to make them hate it actually lol,” another replied.
Some customers struck a more balanced tone, acknowledging the limitations of a store-bought version while still appreciating the convenience. “I love how passionate people are about their birria! I’m sure homemade would be on a different level, but I really enjoyed these,” said one user.
Such reactions are common when traditional dishes are adapted for mass markets. For Costco, which frequently sees new food items go viral, the birria taco kit is the latest example of how its offerings can quickly become a hot topic online.
Whether the tacos are a success or a misstep seems to depend on expectations. For some, the kit offers an easy way to try a new dish. For others, it falls short of the real thing.
One thing is certain: Costco shoppers care deeply about their food—and they’re not shy about sharing their opinions.
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