WWE is entering the alcoholic beverage market for the first time through a new partnership with Seagram’s Escapes Spiked. The collaboration, announced Wednesday, marks the launch of WWE’s first licensed ready-to-drink alcoholic product and Seagram’s first co-branded offering.
The multi-year deal was confirmed by WWE’s parent company, TKO Group Holdings. TKO’s executive vice president and head of global partnerships, Grant Norris-Jones, described Seagram’s as “the ideal partner” for the project, citing the brand’s history of innovation and authenticity.
The partnership reimagines three existing Seagram’s Escapes Spiked drinks with WWE-themed branding and bold new packaging. The limited-edition flavors include:
- Rumble Punch (based on Jamaican Me Happy)
- Pineapple Powerhouse (Pineapple Cherry Lime)
- Slammin’ Blueberry (Blueberry Lemon)
Each flavor contains 10% alcohol by volume and will be available at retailers that typically stock Seagram’s Escapes, either immediately or in the coming weeks.
Beyond the product launch, the partnership will include promotional events and appearances by WWE Superstars at select retail locations. These in-person engagements are designed to boost fan interaction and drive sales.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience,” said Jaime Polisoto, brand director for Seagram’s Escapes. “Our team is especially excited about the opportunity to create unforgettable experiences for fans through WWE Superstar appearances.”
The partnership is part of WWE’s broader strategy to expand its brand into new markets and connect with fans in more dynamic and engaging ways.
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