PepsiCo has officially acquired the rapidly growing prebiotic soda brand Poppi, cementing months of industry speculation. The deal, announced Monday, is valued at $1.95 billion, which includes $300 million in anticipated tax benefits—bringing the net purchase price to $1.65 billion.
Despite recent controversies surrounding influencer marketing tactics, Poppi’s momentum remained strong. The acquisition signals PepsiCo’s continued push to reshape its product portfolio to align with evolving consumer health trends.
“This is part of our ongoing transformation,” PepsiCo said in a press release, noting its recent investments in health-conscious brands like Siete, a gluten- and grain-free Mexican-American food company, and dip maker Sabra.
“Poppi represents a compelling strategic fit within our short- and long-term vision for the future of beverages,” said Ram Krishnan, CEO of PepsiCo Beverages North America. “Its rapid growth, strong consumer engagement, and unique functional positioning make it a dynamic addition to our portfolio.”
Krishnan added that PepsiCo is eager to scale Poppi’s momentum and “unlock new growth” through its extensive resources.
Poppi CEO Chris Hall echoed the excitement, thanking the brand’s loyal fanbase and expressing optimism for the future. “PepsiCo’s belief in the Poppi brand is a tremendous validation of the work we’ve done to advance our mission,” Hall said.
For now, fans of Poppi can expect the same formulas and flavors, as no immediate changes have been announced. However, the brand’s availability may soon expand significantly as PepsiCo’s distribution channels bring Poppi to new retailers across the country.
Related topics:
