Lipton is celebrating its 135th anniversary with a bold rebrand and a fresh wave of new products, signaling a major shift for the iconic tea brand.
The company announced a complete overhaul of its visual identity, packaging, and product lineup aimed at modern consumers. The updated branding keeps Lipton’s signature yellow—described as “inspired by the sun”—and the familiar red badge. However, the logo is now larger and more visible, while descriptors on the packaging have been simplified and repositioned.
The refresh includes the launch of Lipton Fusions, a new subline of iced teas blended with fruit flavors and lemonade. This new mix offers a modern take on the classic Arnold Palmer and is part of Lipton’s efforts to appeal to evolving tastes.
In addition to Fusions, Lipton is expanding its tea offerings. Two new black tea blends—English Breakfast and Earl Grey—have recently been released. The company also plans to introduce a line of fruit and herbal teas, along with lower and zero sugar iced tea powders.
“Tea is becoming more than just a beverage—it’s part of a daily self-care ritual,” said Racquel Harris Mason, president of Lipton Teas and Infusions North America. “Our new offerings make it easier for consumers to enjoy flavor, health, and well-being, one cup at a time.”
The rebrand follows recent changes by the U.S. Food and Drug Administration (FDA), which now includes tea made from 100% Camellia sinensis in its updated definition of “healthy.” According to Lipton, many of its best-selling teas—such as Yellow Label Black Tea, Unsweetened Iced Tea, Cold Brew, and Unflavored Green Tea—meet this new standard.
“We’re proud that many of our teas qualify as healthy under the new FDA guidelines,” Mason added. “It reaffirms what we’ve always believed: tea is a simple, delicious way to support overall wellness.”
The revamped Lipton products will begin appearing in stores nationwide this summer.
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