Eggo, the beloved breakfast brand best known for its iconic frozen waffles, is bringing a sweet new surprise to the freezer aisle—and it’s not a waffle.
Starting this June, shoppers can find Eggo Minis Birthday Cake Pancakes at major retailers nationwide, including Kroger and Walmart. The bite-sized treats pack the brand’s signature pancake flavor with a festive twist: colorful sprinkles and a cake-inspired taste meant to deliver “birthday magic in every bite,” according to Eggo.
Sold in five-count boxes, the pancakes are designed for convenience, coming in microwave-ready pouches perfect for busy mornings or fun snacks. Some eager fans have already spotted the new item at Stop & Shop, ahead of its official launch.
The product first caught attention online when leaked images surfaced on social media, sparking excitement among breakfast lovers. Influencer @Markie_devo joked, “Once I pop open those bday cake mini pancakes, I’m on my Ruth Langmore shat ‘If you’re gonna stop me…’”
Other fans were quick to share their nostalgia and anticipation, with one commenting, “Those pancakes were my favorite in school,” and another simply cheering, “Birthday cake pancakes!”
Eggo has been expanding its frozen lineup recently, adding items like Frozen French Toast Sticks, Protein Pancakes, Mixed Berry Pancakes, and even ice cream sandwiches. With summer around the corner, the new Birthday Cake Pancakes are expected to be a hit with kids and adults alike.
Look for them in the freezer aisle and get ready to add some celebratory flavor to your breakfast routine.
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