The internet’s latest chocolate obsession—the Dubai Chocolate Bar—may soon be coming to a Trader Joe’s near you.
Originally created by FIX Dessert Chocolatier in Dubai, the viral treat features a milk chocolate shell filled with pistachio cream, tahini, and knafeh, a crispy Middle Eastern shredded pastry. Its rich flavor and unique texture have made it a global hit, sparking a wave of creative spin-offs across social media and in stores around the world.
Thanks to its viral fame, the Dubai Chocolate Bar has taken on new forms: from being drizzled over strawberries to inspiring Crumbl cookie flavors and even being reimagined into cheesecakes and tiramisu. Though not all versions are identical to the original, fans don’t seem to mind—as long as it tastes good.
Now, Trader Joe’s appears to be getting in on the trend. According to recent posts on the r/TraderJoes Reddit thread, the beloved grocery chain is set to release its own version: the Dubai Style Pistachio Dark Chocolate Bar. This take on the trend swaps out milk chocolate for a rich dark chocolate exterior, offering a more refined twist on the internet sensation. As an added bonus, dark chocolate is often considered a more sustainable choice than milk chocolate.
While Trader Joe’s has not officially confirmed the product, the Reddit community reports that the bars will be priced at just $3.99—a welcome surprise for fans hoping to get a taste of the trend without breaking the bank.
Reactions online have been enthusiastic. “Can’t wait to try this!!” one commenter wrote. “Please tell me this isn’t a joke,” another added.
If the rumors prove true, Trader Joe’s may soon have another viral sensation on its shelves—just in time to satisfy the next wave of chocolate lovers.
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