Target has quietly rolled out part of its 2025 Halloween collection online, sparking excitement among Halloween fans and prompting a rush of early shoppers. Though the full in-store launch is still weeks or months away, the early online release offers a preview of what’s to come.
The items, available under the popular Hyde & EEK! Boutique brand, appeared without a major announcement. This soft launch aligns with the growing “Summerween” trend, where fans begin celebrating Halloween during the summer months, well before the arrival of fall.
Target’s Halloween collection has become an annual favorite, often featuring unique decorations that go viral online. In past years, products like “Lewis,” an 8-foot talking jack-o’-lantern, gained cult status on social media. While it’s unclear if a similar standout item will emerge this year, the early selection is already drawing attention.
Among the new products spotted are a werewolf bird figurine wearing a red plaid shirt, a glowing outdoor vampire figure, and a ghost with a beating heart. The designs mix playful nostalgia with fresh, spooky themes, aiming to appeal to longtime collectors and casual shoppers alike.
Halloween bloggers and dedicated fans were quick to share the news, spreading images and links across social media. These early listings give shoppers a chance to grab popular items before they sell out—a common issue as Halloween draws closer.
Target’s early online release also serves as a strategic move. By testing interest and building buzz gradually, the retailer can generate anticipation for its full-scale in-store displays later in the season.
For now, this online drop offers a sneak peek at what’s ahead. While many still look forward to the immersive in-store experience, those eager to start decorating can visit Target’s website now.
With Halloween fans already embracing the season early, these initial items may not stay in stock for long.
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