Ahead of the July 2 release of Jurassic World Rebirth, 7-Eleven has launched a major collaboration with the blockbuster film, bringing fans an immersive experience and exclusive products.
The partnership includes collectible cups, new menu items, rebranded Slurpee flavors, and special deals, available only at 7-Eleven, Speedway, and Stripe stores nationwide.
As part of the promotion, popular Slurpee flavors have been renamed to fit the film’s theme. The classic Blue Raspberry Slurpee is now called Mission: Deep Blue, and the Cherry flavor is rebranded as Mission: Colossal Cherry.
Limited-edition Big Gulp® cups and matching badge-style straws feature fierce prehistoric creatures such as Titanosaurus, Mosasaurus, and Quetzalcoatlus.
Beyond products, the collaboration transforms two 7-Eleven locations and one Speedway store into Jurassic World Rebirth-themed pop-ups. These stores offer immersive decor, photo opportunities, and exclusive items like collectible toys, plush dinosaurs, Funko POP! figures, and Jurassic World sunglasses. The pop-up locations are:
- Burbank, California: 1611 W Olive Ave
- New York, New York: 673 8th Ave
- Beavercreek, Ohio (Speedway): 3991 Indian Ripple Road
Marissa Jarratt, 7-Eleven’s executive vice president and chief marketing officer, described the collaboration as “a full-blown, snack-fueled adventure for fans of all ages,” where “Slurpee drinks flow, snacks roar, and dinosaurs rule the snack aisles.”
This latest campaign follows a series of high-profile collaborations in 2025, including limited-edition Slurpees with punk band Green Day and a recent partnership with Blue Diamond Almonds, which sparked mixed reactions.
The Jurassic World Rebirth-themed items and packaging will be available at participating stores while supplies last. Additionally, 7-Eleven’s online store, 7Collection, offers exclusive merchandise such as T-shirts, button-ups, trucker hats, and stickers for collectors.
Customers who purchase any 20-ounce Dr. Pepper bottle at 7-Eleven or Speedway between now and July 16 can enter a daily drawing to win movie tickets through the 7Rewards and Speedy Rewards programs.
Jurassic World Rebirth premieres in theaters on July 2.
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