White Castle has partnered with Marvel to launch a special, limited-time menu in celebration of the upcoming Disney+ series Ironheart. The collaboration includes a new Fanta beverage and themed packaging for the chain’s iconic sliders.
The new drink, called the “Mechanized Mix,” is available starting June 9. White Castle describes it as a “bold and refreshing blend” and offers it in both regular and Zero Sugar options. While the brand hasn’t revealed the exact flavor, the mix is believed to feature fruity and tropical notes similar to other Fanta options available from Coca-Cola Freestyle machines. The drink’s color is similar to the Epic Universe Fanta exclusive, which includes a blend of Fanta and ginger ale.
In addition to the new drink, White Castle’s Original Sliders will be served in special limited-edition boxes. The design is inspired by packaging seen in the Ironheart series on Disney+, giving meals a collectible, Marvel-themed twist.
“This collaboration with Marvel Television’s Ironheart is a perfect match for White Castle,” said Jamie Richardson, Vice President at White Castle. “Just as Riri Williams follows her Crave while taking on the world as Ironheart, our Cravers are everyday heroes who bring passion and joy to everything they do.”
Holly Frank, Vice President of Partnership Management and Operations at Marvel, called the partnership “an amazing way to bring Riri’s bold, innovative spirit to life.”
The initiative also supports a good cause. A portion of proceeds from the sale of the Mechanized Mix or any Coca-Cola Freestyle drink will go to Girls Who Code, a nonprofit that works to close the gender gap in tech. The organization has helped over 670,000 young people explore careers in computer science.
Dr. Tarika Barrett, CEO of Girls Who Code, expressed gratitude for the campaign. “We’re so grateful to White Castle for using this opportunity to spotlight the importance of gender diversity in tech,” she said.
Although Ironheart will debut on Disney+ on June 24, the themed menu is available now at participating White Castle locations across the U.S. The promotion runs through July 31 or while supplies last. Customers can also join the Craver Nation Rewards program for exclusive perks, such as $2 off their next mobile order and limited-edition digital badges.
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