Cheez-It has launched a new limited-edition collaboration with reality TV personality Phaedra Parks, introducing a bold new accessory inspired by its popular snack line. Announced Tuesday, the brand revealed the Cheez-It Snap’d Back Bag, created with Parks, who is known for her sharp comebacks and reality TV presence.
The roll-top bag, described as “made with 100% real shade,” features a snap closure and a bright red and gold design, echoing Cheez-It’s signature colors. It also sports one of Parks’ iconic catchphrases: “Now check that.”
“In my world, a snap back is more than a comeback — it’s a lifestyle,” said Parks, known for her roles on The Real Housewives of Atlanta and Married to Medicine. “Teaming up with Cheez-It Snap’d to create this over-the-top bag? It’s giving drama, it’s giving delicious, it’s giving diva.”
Parks added, “Whether you’re snacking or stepping out, remember: a cheeky accessory and a crispy chip go hand-in-hand like a queen and her crown!”
Cara Tragseiler, senior brand director for Cheez-It, said the Snap’d Back Bag brings together bold flavor and bold fashion. “Cheez-It Snap’d brings the irresistible taste of Cheez-It in a satisfying chip form, making it the perfect snack for reality TV lovers who live for the drama,” she said. “Phaedra’s signature style and unapologetic wit bring the Snap’d Back Bag to life — it’s the ultimate accessory for fans who love to snack and stand out.”
The special-edition bag will launch on May 25 at 9 p.m. ET — the same night Parks returns to Bravo. It will be available exclusively through the Cheez-It website for $16, with free shipping, while supplies last.
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