A typical trip to Costco often turns into more than just a quick grocery run. Many shoppers know the routine: enter for a basic item like trash bags and leave with unexpected extras—perhaps a kayak, a rotisserie chicken or two, and a bulk pack of frozen burritos. It’s part of the Costco experience, often ending with a stop at the popular food court.
Among the many treasures in the massive warehouse, the freezer section remains a favorite for those with a sweet tooth. It’s stocked with everything from ice cream bars to frozen pastries, and sometimes, it surprises shoppers with unique finds—like the new Ube Cheesecake by Sweet Craft Dolceria.
According to Instagram account @costco.so.obsessed, this eye-catching purple dessert is currently available at Costco locations in San Diego. Each box contains six single-serve cheesecakes, each weighing four ounces. The dessert features a graham cracker crust topped with a vibrant, creamy ube layer. Ube, a purple yam popular in Filipino cuisine, adds a distinct color and flavor to the treat.
Shoppers who have tried the cheesecake describe its texture as closer to a mousse or pudding than a traditional cheesecake, but reviews are largely positive. “Omg, I love ube,” one shopper commented online. Another said, “Looks so good.” While a few questioned its Italian-inspired branding or non-traditional texture, the overall consensus is that the dessert is a hit.
Priced at $12.99 per box, the Ube Cheesecake offers an affordable way to try something new. But as always with Costco, shoppers might want to keep an eye on their carts—what starts as a search for dessert can quickly lead to a new grill or patio set.
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