Cheetos is stirring up curiosity—and a bit of suspense—after dropping a cryptic teaser on social media, hinting at a major new release set to be unveiled Friday, June 6.
The snack brand shared a graphic on Instagram featuring Cheeto-like textures and shapes, accompanied by a pop-up-style message: “Keep an eye out for any uniquely shaped Cheetos you find. Something big is taking shape.” The caption added an ominous note: “consider yourself warned.”
Though the post offered no clear details, fans flooded the comments with excitement and speculation.
“I’ve been preparing my whole life for this. My fingers have been permanently stained orange. I’m ready,” one fan wrote.
Others echoed the anticipation:
“I CANT WAIT”
“What could this mean, Cheetos?”
“Tell me right now.”
Guesses ranged from the imaginative—“a donut Cheeto???”—to the hopeful: “Sweet Carolina Reaper Cheetos please” and “Dill pickle hot Cheetos would be pretty big.” One user even pleaded for the return of “ghosts pepper puffs.”
Some speculated the return of a fan favorite: “TWIST ARE COMING BACK!?!” Cheetos responded only with: “only time will tell.”
The announcement’s timing—on the eve of National Donut Day—has added to the curiosity. For now, fans will have to wait just a little longer to see what’s taking shape.
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