A recent Reddit post criticizing Costco’s smoked sliced beef brisket has ignited a lively debate among shoppers. The original poster called the product “foul” and compared its taste to “wet beef jerky,” warning others not to buy it. They regretted their $20 purchase, saying their taste buds were “ruined.”
Responses quickly poured in with mixed opinions. Some users questioned how the brisket was heated, noting it’s fully cooked and meant to be sautéed briefly in a pan. One commenter said, “Definitely not my experience,” suggesting improper warming might affect the flavor.
Others shared their approach to boxed meats, explaining they use products like pulled pork as ingredients in dishes such as poutine or empanadas, rather than eating them alone. Several shoppers agreed the brisket was just “okay,” emphasizing that preparation plays a big role in the taste.
Many pointed out that microwaving the brisket could cause a rubbery texture and spoil the flavor, based on the photo shared by the original poster.
Costco offers a wide range of ready-to-eat meats beyond brisket, including Kirkland Signature rotisserie chicken, beef bulgogi, smoked pulled pork, chicken street tacos, sliced turkey breast, seasoned roast beef, and various chicken sausages and meatballs.
The debate highlights how personal cooking methods and expectations can shape opinions on popular grocery store products.
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