Hefty, known for its reliable household products, is marking its 60th anniversary in a fun and unexpected way: by launching birthday cake scented trash bags. These special edition liners feature the nostalgic aroma of vanilla frosting and rainbow sprinkles, adding a playful twist to everyday cleaning tasks.
Designed to brighten up summer parties, gift-giving, or daily chores, the new scent is a timely addition for the busy season ahead. Each box is priced at just 60 cents, a clever tribute to Hefty’s six decades in business. The bags are available exclusively online at shop.hefty.com/products/birthday, while supplies last.
Brienne Neisewander, Vice President of Marketing at Hefty, said, “Hefty has been making reliable products that are a key part of everyday life for consumers for 60 years. We wanted to celebrate this milestone with something fun, unexpected, and unmistakably Hefty. The birthday cake scent adds a playful, nostalgic touch that honors our legacy – and elevates the ordinary.”
Beyond their unique scent, these trash bags offer Hefty’s trusted six-in-one protection and odor control technology, ensuring they remain practical as well as festive. At just 60 cents per box, they offer a sweet way to enhance your hosting or turn routine trash disposal into a mini celebration.
The festivities continue with a special event at Wrigley Field on May 27. Hefty is partnering with the Chicago Cubs to celebrate, giving the first 5,000 fans through the Budweiser Bleacher Gate a Hefty 60th birthday bucket hat and access to in-game surprises.
With limited quantities expected to sell out quickly, fans are hoping for a wider release after the celebration. Given the success of past scents like Cinnamon Pumpkin Spice and Fabuloso Watermelon, there is strong demand for this cheerful new product. Many would gladly pay full price for a box of these festive trash bags.
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