Mars Wrigley has officially announced the launch of a new Twix flavor, Twix Snickerdoodle, set to arrive in stores across the U.S. this July.
Inspired by the classic cinnamon-sugar cookie, Twix Snickerdoodle adds a bold twist to the familiar candy bar. It combines Twix’s signature crunchy cookie, gooey caramel, and milk chocolate, but introduces a new layer—cinnamon and sugar-flavored caramel—for a nostalgic, spiced flavor profile.
The new treat delivers a noticeable burst of cinnamon from the first bite. Instead of simply recreating a Snickerdoodle-flavored cookie, the brand infused the caramel itself with cinnamon, intensifying the warm, sweet spice that defines the traditional cookie.
“Because TWIX is the iconic brand of two, we’re always looking for ways to double down on flavor,” said Martin Terwilliger, Vice President of Marketing at Mars Wrigley North America. “TWIX Snickerdoodle gives fans a new twist on the layers they already love. It’s the perfect balance of familiar and trendy flavors.”
Twix Snickerdoodle will be available in two sizes: a single bar (1.4 ounces) and a Share Size (2.8 ounces). Shoppers can expect to find it in convenience and grocery stores nationwide alongside other Twix varieties, including Twix Caramel, Salted Caramel, and Cookies & Creme.
The new release follows the debut of Twix Cookie Dough in December 2022, continuing the brand’s focus on cookie-inspired innovation.
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